Beauty Industry

La Roche-Posay Introduces Lipikar AP+M Moisturizing Cream in an Eco-Friendly Tube

The new packaging integrates cardboard and uses 60% less plastic.

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By: Charlie Sternberg

Associate Editor

Skincare brand La Roche-Posay has introduced Lipikar AP+M Moisturizing Cream in a new Eco-Tube which integrates cardboard and uses 60% less plastic.
 
Related: Learn about other sustainable solutions offered by tube providers.
 
The best-selling body cream is available in two eco-friendly sizes, a 400ML bottle with pump that is made from 96% recycled plastic and the new 200ML eco-tube.

At The Forefront of Sustainability

Lipikar AP+M is also formulated with 100% sustainably sourced shea butter from Burkina Faso. The brand’s sustainable sourcing program focuses on a fair return for women, adding local value to the communities it sources from and reducing the environmental impact. By the end of 2023, 40,000 women will be supported through the sustainable sourcing program.
 
Furthermore, La Roche-Posay products are developed using a strict formulation charter with a minimal number of ingredients. Every product undergoes stringent clinical testing for efficacy and safety.
 
Lipikar AP+M Triple Repair Moisturizing Cream is also:
 
  • Fragrance-free
  • Paraben-free
  • Allergy tested
  • Dermatologist tested for safety
  • Suitable for sensitive skin
  • Non-comedogenic
  • Suitable for babies 2 weeks and up
  • Mineral-oil free
  • Suitable for patients undergoing chemotherapy and radiation
 
The new Lipikar AP+M Triple Repair Moisturizing Cream Eco-Conscious Tube has a suggested retail price of $14.99 (200ml) and can be purchased at select CVS and Ulta stores, and online. It will also be available at select Target and Walgreens/Duane Reade stores this fall.

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